Contact

Washington D.C.

(678) 524-2397

Steph.herrera90@gmail.com

Skills

HTML

CSS

JavaScript

Google Workspace

GitHub

Figma

Photoshop

Illustrator

InDesign

Squarespace

Wordpress

About Me

Tech-savvy web developer and graphic designer passionate about driving customer engagement and retention through innovative, user-focused solutions. Skilled in HTML, CSS, and data-driven strategies with experience managing priorities and collaborating across teams to deliver results

Experience

Software Developer (Jr) | Jan 2024 - April 2024

Exelaration / Arlington, VA

  • Collaborated with clients to design and implement dynamic web applications, utilizing APIs to deliver personalized user experiences that enhance engagement and retention.
  • Coordinated with cross-functional teams, including designers and copywriters, to deliver cohesive and impactful marketing materials aligned with strategic goals, leveraging tools like Miro and Google Workspace to streamline campaign planning and execution.
  • Collaborated on the development of strategic guidelines for Generative AI adoption, ensuring alignment with user-focused objectives and operational efficiency.

Web Designer | July 2023 - Present

Freelance / Alexandria VA

  • Designed and launched WordPress websites tailored to client branding and target audiences, improving user engagement and conversion rates through optimized SEO and content strategies.
  • Troubleshot and resolved issues in digital campaigns, ensuring high-quality execution and minimal downtime.
  • Built and optimized web assets, including landing pages, to ensure seamless user experiences and alignment with retention objectives.
  • Increased client web traffic by 30% through SEO optimization and user-centric designs, resulting in improved retention and satisfaction.

Social Media Coordinator | 2020-2021

Empowerment Resource Center / Atlanta, GA

  • Designed, curated and edited original Social Media content on multiple platforms using Canva and Adobe Suites to improve engagement by 15%.
  • Created and maintained a shared scheduling and editorial calendar on Hootsuite notifying the team of future promotions.
  • Developed creative and engaging Social Media content that was inclusive while promoting advocacy within the HIV community and the LGBTQ+ community.
  • Analyzed KPIs, and tracked web analytics through Google Analytics for Instagram, Twitter and Facebook to identify high-performing trends for campaigns.

Inflight Services- Flight Attendant | 2016-2020

Delta Air Lines / Atlanta, GA

  • Provided excellent customer service to 100+ passengers daily through inflight service while maintaining cabin safety and security and attending to routine passenger comfort needs.
  • Attended workshops and trainings in customer support, conflict resolution tactics, relationship building skills and safety procedures to keep abreast of all new requirements and procedures.
  • Collaborated with 5 crew members to create superior solutions, resulting in 96% customer reporting satisfaction.
  • Maintained company records and reported flight irregularites including cabin disturbances or threats to flight safety and security.

Projects

CL Photography Landing Page | Using HTML, CSS & Javascript

Jaytona Games Page | Using Squarespace & Figma

Weather App | Using HTML, CSS, API's & Javascript

One Stop Traffic Survival School landing page | Using Wordpress with custom HTML & CSS

Certifications

Scrum Alliance| 2024

CSM- ScrumMaster

IBM Coursera | 2024

Full Stack Software Developer

Linkedin Learning | 2024

A Beginners Guide To Email Marketing